Sales follow-up
Practical workflow design, automation and measurement focused on commercial outcomes, not technology for its own sake.
AI and workflow consulting for distributors and B2B supply businesses
Improve sales follow-up, order updates, customer service and internal approvals.
We help distributors and B2B supply businesses improve operational efficiency, CRM adoption, client communication, reporting and practical AI automation without disrupting the systems already in place.
Distributors need responsive customer service, accurate order communication and disciplined sales follow-up to protect repeat revenue.
Opportunity snapshot
Higher quote conversion
Better customer updates
Faster approvals
Cleaner account visibility
Improved service response
Reduced admin
Specialist services
Built around the way distributors and B2B supply businesses actually operate.
Order update workflows
Practical workflow design, automation and measurement focused on commercial outcomes, not technology for its own sake.
Customer service triage
Practical workflow design, automation and measurement focused on commercial outcomes, not technology for its own sake.
Quote and pricing approvals
Practical workflow design, automation and measurement focused on commercial outcomes, not technology for its own sake.
Account management workflows
Practical workflow design, automation and measurement focused on commercial outcomes, not technology for its own sake.
Reporting dashboards
Practical workflow design, automation and measurement focused on commercial outcomes, not technology for its own sake.
Common bottlenecks
Where time, margin and momentum are usually lost.
Quotes not followed up
Customers chasing orders
Pricing approvals slow
Account notes inconsistent
Service tickets spread across inboxes
Reports manual
ROI calculator
Raeburn Distribution ROI Calculator
Estimate the time, cost and capacity that could potentially be released by improving manual workflows across distributors and B2B supply businesses.
Potential released value
Weekly
£4,320
Monthly
£16,560
Annual
£198,720
This is an indicative estimate, not a guarantee. The review validates where the real savings, risks and quick wins are likely to be.
Discuss these numbersAI opportunity assessment
A consultative review before any technology recommendation.
The aim is to understand the operational reality first: what is repeated, what slows people down, what clients chase for, and where better process could make the biggest difference.
01How are quotes followed up?
02Which order updates repeat?
03How are pricing approvals managed?
04Where are account notes held?
05What reports are manual?
FAQs
Straight answers for distributors and B2B supply businesses.
Is this built specifically for distributors and B2B supply businesses?
Yes. The messaging, audit questions, ROI assumptions and workflow examples are tailored around the operational reality of distributors and B2B supply businesses.
Do we need to replace our existing systems?
Not usually. The first step is normally to improve how your current systems, processes and people work together.
What happens first?
A practical workflow review identifies the biggest bottlenecks, quick wins and the areas where automation or AI could make a measurable difference.
Start with a conversation
Book a short, practical workflow review.
No hard sell. The first step is to compare notes, identify the obvious operational friction and decide whether there is a useful business case for improving it.